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CHALLENGE
Design an innovative craft spirit brand that breaks away from traditional liquor branding to appeal to younger, diverse, and female consumers. The goal was to create a modern, authentic brand with a visually compelling style and narrative for 2026.
SOLUTION
The Cure Series redefines spirits branding by combining bold storytelling with modern, vibrant design that resonates with younger consumers. With a luxurious, small-batch approach, it presents a fresh and authentic taste.
