milkbone

Challenge

Create a distinctive, ownable LTO strategy for Milk-Bone that feels true to the brand, disrupts the category visually, and has scalable impact.

Solution

Milk-Bone is all about making everyday moments more rewarding. We took one of the most shareable snack moments and made it theirs, too. Intorducing Pupcorn, popcorn for you, pupcorn for them.

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Bio + Headshots 2025_Updated_250319.jpg
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JMS_LTO_Bowl.jpg
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